Welcome to the cutting edge of online advertising services. Looking to add some spice to your digital marketing? In recent years, programmatic advertising has become the hot new thing, but that doesn’t mean it’s some flash in the pan. It’s gradually gaining steam: programmatic ad spend has more than doubled in the past four years. It may not form the cornerstone of your online advertising services, but given its meteoric rise, it could be a worthy addition to your campaign.
Sometimes, it’s difficult to target the right audience for your product. Programmatic advertising could ease that burden. A programmatic system uses a lot of data to get a bead on your consumer. It captures a picture of who your audience is and what they like to do. Their age, gender, what time of day they shop online, even what devices they favor—those are the sorts of things the platform uses to pinpoint your customer. From there, it uses real-time data to see where those people engage online—what’s the best place to reach them. Although it’s not a replacement for other online advertising services, this process could expand your reach.
So, we have an idea of who wants your product. And, how those people favor certain sites over others. Great! Where do we go from there? To boil it all down, in programmatic advertising, a program buys ads. Simple enough! There are variations of this, but let’s focus on real-time bidding. When a consumer clicks on a webpage that relates to your brand, behind the scenes, there’s a little ad auction that takes place. It’s almost instantaneous. If your program has the highest bid, your ad is shown in less time than it takes to snap your fingers. So, your online advertising services cut to the head of the head of line, displaying your wares before interested individuals.
Unfortunately, you can’t just wind up this system and let it go. That’s why many choose to incorporate programmatic advertising into a larger suite of channels. As advanced as this all may be, without a keen eye for where your content ends up, things could take a turn for the worse. We believe in marrying cutting-edge technology with tried-and-true methods to make the most of your campaign. In order to truly progress, we embrace the now while remembering the past.
The first step in the process is discussing your goals, audience and offering. From there, we can work together to figure out your budget and best way to utilize it.