Welcome to the cutting edge of online advertising. Programmatic now powers the large majority of display and video ad buying, and with connected TV, retail media and premium inventory all bought this way, it's no longer a niche add-on. It may not be the cornerstone of your strategy, but it can extend your reach well beyond search and social.
Sometimes, it’s difficult to target the right audience for your product. Programmatic advertising could ease that burden. A programmatic system uses a lot of data to get a bead on your consumer. It captures a picture of who your audience is and what they like to do. Their age, gender, what time of day they shop online, even what devices they favor—those are the sorts of things the platform uses to pinpoint your customer. From there, it uses real-time data to see where those people engage online—what’s the best place to reach them. Although it’s not a replacement for other online advertising services, this process could expand your reach.
So, we know who wants your product and where those people spend their time online. Where do we go from there? In programmatic advertising, software buys the ads. The most common method is real-time bidding: when someone loads a page or app that matches your audience, an auction runs behind the scenes in a fraction of a second. If your bid wins, your ad is shown before the page finishes loading, putting your brand in front of the right person at the right moment.
Unfortunately, you can’t just wind up this system and let it go. That’s why many choose to incorporate programmatic advertising into a larger suite of channels. As advanced as this all may be, without a keen eye for where your content ends up, things could take a turn for the worse. We believe in marrying cutting-edge technology with tried-and-true methods to make the most of your campaign. In order to truly progress, we embrace the now while remembering the past.
The first step in the process is discussing your goals, audience and offering. From there, we can work together to figure out your budget and best way to utilize it.
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