Since launching in 2014, JiMMY Bars have become a favorite snack fuel for those who are always on the go (count us among their fans). But becoming a leader in the competitive “functional food” industry takes more than just a stellar product. It means creating a digital advertising strategy that’s just as good. To push the brand to new heights, JiMMY Bars not only partnered with Oh 1 but gave us total control of their entire paid media management, including Google search, shopping, display, Facebook and Instagram. By aligning all channels with Oh 1’s best practices and developing entirely new creative, we increased return on ad spend by 118% over a 4-month period. During the same period, the brand also saw an increase in spend of 74%, demonstrating our ability to not only scale but scale with extreme efficiency.