If you sell to businesses, LinkedIn is the one platform where you can target people by job title, seniority, company and industry. It's also one of the most expensive, which makes careful strategy essential. We build LinkedIn campaigns that reach the right accounts, generate qualified leads, and avoid paying premium CPCs for the wrong audience.
We start with who your sales team actually wants to talk to: target accounts, job functions, seniority and company size. From there we build audiences with LinkedIn's firmographic targeting, matched account and contact lists, and retargeting of website visitors and video viewers, so every impression has a reason to be there.
Cheap leads that never close aren't a win. We test Lead Gen Forms against landing pages, qualify with the right form questions, and connect LinkedIn to your CRM so we can optimize toward pipeline and closed revenue, not just form fills. For Lendr, expanding into LinkedIn was part of an overhaul that cut cost per lead by 35%.
LinkedIn clicks cost more than most platforms, so waste adds up fast. We control spend with tight audience exclusions, frequency management, the right bidding strategy for each objective, and creative that qualifies people before they click. The goal is simple: every dollar on LinkedIn should be easier to justify than the last.
The first step in the process is discussing your goals, audience and offering. From there, we can work together to figure out your budget and best way to utilize it.
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