Undone Beauty

Undone Beauty specializes in minimalist makeup for everyone, a bold promise that requires a comprehensive understanding of their customers, from skin tone to brand awareness. Oh 1 Media partnered with Undone Beauty to help improve their customer knowledge by creating a new approach to the brand’s social media campaigns. We started by segmenting customers into tiers based on their purchasing journey and familiarity with Undone Beauty. Then, we energized their social media efforts with unique creative assets tailored to each segment, resulting in an 88% increase in return on ad spend while reducing cost per purchase by 44%. Throughout the project, the largest driver of efficiency was Oh 1’s unique access to Oracle Data Cloud audiences, which target Facebook and Instagram users based on actual purchase data.