Glandex

Glandex strives to keep your pets happy and healthy. That’s a ball we’re always happy to chase. Oh 1 partnered with the brand to achieve a specific KPI in their marketing strategy: increase efficiency in brand awareness to help drive sales both online and in big-box pet stores. To do it, we spent three months building out more robust advertising campaigns focused on direct-to-consumer sales as well as brand awareness initiatives. Our work resulted in a 50% decrease in CPM with a 40% increase in spend. This allowed Glandex to not only increase impression volume due to the higher spend but also reach users on Facebook and Instagram more efficiently. In short, we helped Glandes stretch their budget further than ever before.